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TZID:America/Los_Angeles
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DTSTART:20070101T000000
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DTSTART;TZID=America/Los_Angeles:20260408T090000
DTEND;TZID=America/Los_Angeles:20260408T110000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:E-Mail Marketing Essentials For Business
DESCRIPTION:Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes\, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off\, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.You Will Learn:The 5 C's of E-Mail Marketing BasicsHow to create a content calendar with a complimentary digital version sent to all studentsHow to pick the E-Mail platform right for your businessAnatomy of E-Mail designSubject Lines Best PracticesBest times and days to send E-MailsWhy List Segmentation is important (case study provided)Basic AutomationsA/B Testing Tips
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false" data-gr-ext-installed="" data-new-gr-c-s-check-loaded="14.1280.0" data-new-gr-c-s-loaded="14.1280.0" spellcheck="false"><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Research says that&nbsp\;for&nbsp\;every $1 spent on&nbsp\;E-Mail&nbsp\;marketing&nbsp\;there is an average $44 return on investment. To generate such positive outcomes\,&nbsp\;businesses have to reach the right customers with targeted campaigns. If you feel your&nbsp\;E-Mail&nbsp\;efforts don&#39\;t yet pay off\, this workshop is&nbsp\;for&nbsp\;you! This class will teach basic and advanced techniques to propel your E-Mail&nbsp\;efforts.</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">You Will Learn:</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">The 5 C&rsquo\;s of&nbsp\;E-Mail&nbsp\;Marketing&nbsp\;Basics</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">How to create a content calendar with a complimentary digital version sent to all students</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">How to pick the&nbsp\;E-Mail&nbsp\;platform right&nbsp\;for&nbsp\;your&nbsp\;business</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Anatomy of&nbsp\;E-Mail&nbsp\;design</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Subject Lines Best Practices</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Best times and days to send&nbsp\;E-Mails</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Why List Segmentation is important (case study provided)</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Basic Automations</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">A/B Testing Tips</p></body></html>
LOCATION:
UID:e.1044.1434130
SEQUENCE:3
DTSTAMP:20260408T221231Z
URL:https://business.salinaschamber.com/chamber-event-calendar/Details/e-mail-marketing-essentials-for-business-1697680?sourceTypeId=Hub
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