Marketing 101 Workshop

Description

In this practical Marketing 101 workshop, local business owners will learn why clear messaging is often the missing link between good businesses and consistent growth. Marc da Motta, founder of Pathfinder Content Marketing, will break down how customers make decisions, why confusion hurts trust, and how businesses can communicate their value more effectively in a crowded market.

Attendees will learn simple, actionable ways to improve their website messaging, clarify what makes their business different, and create marketing that is easier for customers to understand and respond to. The session will also cover common messaging mistakes small businesses make and how to avoid them.

Whether you’re building a brand from scratch or looking to refresh your current marketing, this workshop is designed to provide practical tools and fresh perspective that can be applied immediately. Expect real-world examples, approachable guidance, and a focus on helping businesses communicate with more confidence and clarity.

**This workshop will take place on Tuesday, June 23 from 12:00–1:00 PM and is designed as a casual “Bring Your Own Lunch” session. Attendees are encouraged to bring lunch and enjoy an engaging midday workshop while gaining practical marketing insights and strategies they can immediately apply to their business.**