Pathfinder Content Marketing

About

With the right message and map, your brand becomes impossible to ignore.

Pathfinder helps small and mid-sized businesses clarify their message, align their marketing, and stand out in their market. Through The Pathfinder Process, brands gain the clarity, confidence, and strategy they need to make faster marketing decisions and communicate what truly sets them apart.

In addition to strategic marketing consulting, Pathfinder is proud to offer StoryBrand coaching services, helping organizations apply Donald Miller’s proven StoryBrand Framework to simplify their message so customers listen, understand, and take action.

Whether developing a complete brand roadmap or sharpening the story that drives sales and loyalty, Pathfinder guides teams to cut through noise, ditch generic marketing, and connect with their audience in meaningful, measurable ways.

Marc da Motta founded Pathfinder after leading marketing efforts that influenced over $100M in pipeline (in a single year) and strengthened major brands like ServiceNow, Teradata, The Times UK, The Financial Times, and The Wall Street Journal, as well as several nonprofits and philanthropic organizations. 

Today, Pathfinder brings that expertise home to Monterey County—empowering local businesses to grow with clarity, strategy, and purpose.

Ready to see how clear your message really is?
Try Pathfinder’s free ClarityMap tool to analyze how effectively your website communicates your value: https://claritymap.pathfindercontent.com/