Description

Goodwill Central Coast’s extended 16-store store renovation project concludes with a celebration on Dec. 5 as the nonprofit unveils its new flagship Alisal store in East Salinas. 

With a soundtrack of live mariachi music and a ribbon-cutting ceremony held by your Salinas Valley Chamber, the Alisal store will offer guests exclusive early access and special deals and prices. 

The major renovation is part of GCC’s efforts to create welcoming, convenient environments for shoppers and donors, along with safer, more comfortable workplaces for associates. The improvements make it easier for GCC to focus on refining operations and becoming more efficient — funding its core mission to create jobs and build a stronger, more sustainable community. 

The Alisal store’s doors open at 9 a.m., on Thursday, Dec. 5, at 708 E. Alisal St., with the first 50 shoppers receiving a special GCC tote bag filled with surprises. The ribbon-cutting ceremony and program will take place at 12:30 p.m. We hope to see you there!