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🎄 Kick off the holiday season with us in Downtown Salinas! 🎄

After a festive day of shopping during Shop Small Saturday, join us for the annual Salinas Tree for Peace Lighting Ceremony presented by the Salinas City Center! Cozy up with a FREE* cup of hot cocoa from @brewjeecoffeeco or @taylorfarmstarbucks, and gather at @csumb_salinas_city_center (@steinbeckcenter) for an evening of holiday cheer!

✨ Fun for All Ages:

While we wait for the Salinas Fire Department to light the tree, kids can enjoy a special holiday craft station, courtesy of the Arts Council for Monterey County, plus magical visits with Santa and his helpful elf! Enjoy seasonal performances from @yosalmusic, @arieltheatrical, and more!

🌟 When:

Activities Begin at 4PM: Crafting, performances, and a chance to visit with Santa!

Tree Lighting at 5PM: Witness the Salinas Tree for Peace come to life!

Once the tree is aglow, stick around to share your wish list with Santa and snap a festive photo in front of the lit-up Salinas Tree for Peace.

🎅 Santa Alert!

Santa will be making an early stop downtown to visit shoppers from 2-4PM before the big ceremony! Catch him for a cheerful hello and head to the tree lighting for even more holiday magic.

We can’t wait to celebrate "The Most Wonderful Time of the Year" with you!

Note: Select Downtown coffee shops will be handing out hot cocoa to kids from 2-5PM on Saturday, November 30th.