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A new era of thrift begins for Goodwill Central Coast’s Alisal store on Dec. 5 with unveiling of renovated space

A new era of thrift begins for Goodwill Central Coast’s Alisal store on Dec. 5 with unveiling of renovated space

SALINAS, Calif., — Goodwill Central Coast’s extended 16-store store renovation project concludes with a celebration on Dec. 5 as the nonprofit unveils its new flagship Alisal store in East Salinas. 

 With a soundtrack of live mariachi music and punctuated by a ribbon-cutting ceremony held by the Salinas Valley Chamber of Commerce, the Alisal store will offer guests exclusive early access and special deals and prices. 

 The major renovation is part of GCC’s efforts to create welcoming, convenient environments for shoppers and donors, along with safer, more comfortable workplaces for associates. The improvements make it easier for GCC to focus on refining operations and becoming more efficient — funding its core mission to create jobs and build a stronger, more sustainable community rather than on creating bigger buildings. 

 The Alisal store’s doors open at 9 a.m., on Thursday, Dec. 5, at 708 E. Alisal St., with the first 50 shoppers receiving a special GCC tote bag filled with surprises. The ribbon-cutting will take place at 12:30 p.m., followed by a special presentation about Goodwill's vision for a sustainable future. The mariachi band plays from 4-5 p.m. 

 GCC invites the public to join them for this exciting day for the Alisal store, where purchases transform into local jobs, resources and growth.  

 For more details, visit www.ccgoodwill.org. 

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