Capitola, CA – February 23, 2026 - Bay Federal Credit Union announced the promotion of Art Ruvalcaba and appointment of Maribel Maldonado to Assistant Vice President, Branch Manager roles, reflecting the organization’s continued investment in developing strong internal leaders and supporting long-term growth across its branch network. 

In their new roles, Mr. Ruvalcaba will serve as Branch Manager of the Capitola Branch, while Mrs. Maldonado will serve as Branch Manager of the Watsonville Branch. 

Mr. Ruvalcaba has advanced through several leadership roles in his time with Bay Federal, including Financial Services Officer and Lead Financial Services Officer. He began his financial services career in 2018 and brings a strong foundation in consumer banking, relationship building, and team development.  

“My career has been shaped by organizations that value people, service, and accountability,” said Mr. Ruvalcaba. “From learning discipline and teamwork early in my career, to developing financial expertise and now growing as a leader at Bay Federal Credit Union, I am excited to continue building strong teams, supporting our members, and contributing to Bay Federal’s long-term success in my new role as AVP, Branch Manager.” 

Mrs. Maldonado brings 25 years of banking experience to her role. Most recently, she served as Assistant Vice President, Branch Manager of the Salinas Branch. Prior to that, she successfully led the Aptos Branch for two years and previously served as Interim Branch Manager at Bay Federal’s flagship Capitola Branch.  

“I am excited to lead the Watsonville team with purpose, stability, and heart,” said Mrs. Maldonado. “I’m honored to bring my experience and passion for employee development, team morale, and exceptional member service to the branch.” 

Outside of work, Mrs. Maldonado enjoys spending time with her husband and three children. Together they enjoy camping, hiking, and spending time outdoors. Mr. Ruvalcaba enjoys traveling with his fiancé, spending time at the beach, and staying active, and is passionate about personal growth and leadership development. 

About Bay Federal Credit Union 

Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 96,000 members, including 3,100 local businesses and nonprofit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.8 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year. 

Contact: Mark Ely, SVP, Chief Marketing Officer  
Bay Federal Credit Union 
831.477.8608 
mely@bayfed.com