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Bay Federal Credit Union Included in Forbes list of America’s Best-In-State Credit Unions 2025 Ranking

Bay Federal Credit Union Included in Forbes list of America’s Best-In-State Credit Unions 2025 Ranking

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Capitola, CA – June 26, 2025 – Bay Federal Credit Union is thrilled to announce that it has been recognized in the Forbes list of America’s Best-In-State Credit Unions 2025. This prestigious award is presented in collaboration with Statista, the world-leading statistics portal and industry ranking provider.


America’s Best-In-State Credit Unions 2025 highlights financial institutions that are most highly regarded by members in each state. The ranking is based on an independent nationwide survey of over 26,000 U.S. consumers, who rated their credit unions on key factors including trust, financial advice, customer service, digital tools, branch experience, and transparency of terms. A sentiment analysis was conducted using the publicly available reviews, and a score was calculated.


Bay Federal Credit Union placed in the top four credit unions in California to receive this recognition in 2025, underscoring its commitment to meeting the unique needs of local communities throughout the region.


“This recognition is especially meaningful because it is based on independent surveys and the voices of the people we proudly serve—our members,” said Carrie Birkhofer, President and CEO of Bay Federal Credit Union. “For over 65 years, we have remained committed to helping our neighbors thrive by providing exceptional service, products, and support. To have our work reflected in this award is a true honor and a testament to our entire team’s unwavering dedication to putting people first. It’s especially meaningful to be recognized on a statewide level, standing out among much larger institutions, while serving a smaller geographical area.”


This achievement is made possible by the ongoing support of its members and the dedication of employees across the organization. As Bay Federal looks to the future, its focus on member-first service, technological advancement, and community impact remains stronger than ever.


About Statista:

Statista publishes hundreds of worldwide industry rankings and company listings with high-profile media partners. This research and analysis service is based on the success of Statista.com, the leading data and business intelligence portal that provides statistics, relevant business data, and various market and consumer studies and surveys.


About Bay Federal Credit Union

Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 94,000 members and 2,700 local businesses non-profit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.7 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.

Additional Info

Media Contact : Mark Ely, SVP, Chief Marketing Officer | 831.477.8608 |mely@bayfed.com

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