Bay Federal Credit Union Welcomes Creedence Shaw as New Vice President of Business Services
With Deep Community Ties and Industry Expertise, Shaw is Set to Strengthen Services for Local Businesses
Capitola, CA – December 9, 2024 – Bay Federal Credit Union is excited to announce the return of Creedence Shaw as Vice President of Business Services. In this role, Mr. Shaw will lead Bay Federal’s Business Services Department, focusing on providing outstanding business lending and deposit services for small to middle-market businesses across Santa Cruz, San Benito, and Monterey Counties. By fostering greater economic mobility and supporting the creation of quality jobs, Mr. Shaw aims to make a lasting impact on the local community.
With over a decade of high-level experience, Mr. Shaw joins Bay Federal from prominent roles at various financial institutions. His tenure established him as a trusted figure in commercial lending, regulatory compliance, and risk management. Mr. Shaw’s expertise spans key areas such as Commercial Real Estate (CRE), Small Business Administration (SBA), and Commercial and Industrial (C&I) Lending. Most notably, Mr. Shaw led a team of individuals who made insurmountable impacts on the community during the height of the COVID-19 pandemic. Assisting more than 4,500 small local businesses, Shaw and his team brought five hundred million dollars back into the community through Paycheck Protection Program (PPP) Loans.
Beyond his career, Mr. Shaw is an outdoor enthusiast who truly lives his passion for adventure. Whether running, cycling, sailing, paddling, or embarking on long hikes, he relishes every opportunity to be outside. Mr. Shaw is also a dedicated member of the county’s Search and Rescue team, where he finds immense reward in helping locate individuals who have strayed off the beaten path. “I love when they drop me in the middle of nowhere, no trails—just me, my partner, GPS, and our experience,” Mr. Shaw shared. “It’s incredibly rewarding and always quite the adventure.”
“We are thrilled to welcome Creedence Shaw back to Bay Federal,” said Carrie Birkhofer, President and CEO of Bay Federal Credit Union. “His leadership, deep understanding of business services, and commitment to our community make him the ideal person to lead our Business Services team. We look forward to continuing to add value for our members and the business community with Creedence leading the way.”
As Bay Federal’s Business Services Department continues to grow, Mr. Shaw’s leadership is set to play a pivotal role in advancing the organization’s goals of providing quality asset management and business solutions in the local market.
About Bay Federal Credit Union
Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 88,000 members and 2,700 local businesses and non-profit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.6 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.
Contact: Amy Ivey, SVP, Chief Marketing Officer Bay Federal Credit Union 831.477.8409 aivey@bayfed.com