Capitola, CA—January 2, 2025—Bay Federal Credit Union is proud to announce the promotion of three exceptional leaders to branch management roles:

· Maribel Maldonado as Assistant Vice President and Branch Manager of the Salinas Branch

· Adrian Vargas as Assistant Vice President and Branch Manager of the River Street Branch in Santa Cruz

· Rachael Campos as Assistant Vice President and Branch Manager of the Aptos Branch

These appointments reflect Bay Federal’s commitment to fostering internal talent and supporting professional growth.

Maribel Maldonado brings extensive experience to the Salinas Branch after successfully leading the Aptos Branch for the past two years. A long-standing team member, Ms. Maldonado is recognized for her dedication to leadership development and driving positive outcomes for both staff and members.

Adrian Vargas has been named Branch Manager of the River Street Branch after serving as Interim Branch Manager for the past two months. During this period, he showcased strong leadership and a collaborative approach that inspires team success. Mr. Vargas previously held the role of Lead Financial Services Officer at Bay Federal’s Capitola Branch.

Rachael Campos transitions to her new role in Aptos after excelling as Assistant Manager at Bay Federal’s

Member Service Center. Her expertise in delivering exceptional member service and operational efficiency will support the branch’s continued success.

As leaders of their respective branches, Ms. Maldonado, Mr. Vargas, and Ms. Campos will play a crucial role in advancing Bay Federal’s mission to provide exceptional financial solutions and strengthen connections with the communities they serve. These branch manager roles are integral to fostering financial wellness, member satisfaction, and operational excellence across the region.

“These promotions underscore our dedication to developing talent from within and ensuring our members receive the highest level of service,” said Carrie Birkhofer, President and CEO of Bay Federal Credit Union. “I am proud of their growth in the organization and appreciative of the care and compassion they demonstrate each day when working with members and employees.”

For more information about Bay Federal Credit Union’s team and services, please visit www.bayfed.com.

About Bay Federal Credit Union
Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 88,000 members and 2,700 local businesses non-profit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.6 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.

Contact: Michael Atkinson, AVP, Marketing
Bay Federal Credit Union
831.477.8571
matkinson@bayfed.com