Capitola, CA— Bay Federal Credit Union was among 181 credit unions nationwide named as winners of the prestigious Diamond Awards, America's Credit Unions Marketing, PR & Development Council’s annual competition recognizing excellence in credit union marketing.

Bay Federal received recognition in the Video category for Brand Storytelling and Purpose for its “The Talk” and “Bedtime Story” commercials.

America’s Credit Unions Marketing, PR & Development Council announced the winners of this year’s Diamond Awards, recognizing the most effective and innovative marketing campaigns across the credit union industry.

This year’s competition drew a record 1,481 submissions, with 181 organizations from 42 states elected as winners. In total, 330 awards were distributed, reflecting the exceptional quality of work produced by credit unions nationwide.

“We’re honored to receive this recognition, especially for work that reflects the heart of who we are,” said Carrie Birkhofer, Bay Federal Credit Union President and CEO. “These campaigns were rooted in real conversations and everyday moments with our members and speak to our team’s commitment to showing up for our community in ways that are authentic, relatable, and truly member-focused.”

“We are proud to recognize Bay Federal and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming.   “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”

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About America’s Credit Unions

America’s Credit Unions is the unified voice for not-for-profit credit unions, representing more than 95% of the industry's assets and their more than 145 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to advance, empower, and protect credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.

About Councils:

Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 7,000 credit union professionals. For more information, visit americascreditunions.org/councils.

About Bay Federal Credit Union:

Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 97,000 members, including 3,100 local businesses and nonprofit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.8 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.

CONTACT: Mark Ely, SVP, Chief Marketing Officer
Bay Federal Credit Union
831.477.8608
mely@bayfed.com

Pictured left to right: Michael Atkinson, Bay Federal Credit Union Assistant Vice President Marketing; Tina Musgrave, Bay Federal Credit Union Marketing Operations Manager; Amanda Gamban, Bay Federal Credit Union Community Engagement Manager.