Creedence Shaw Promoted to Senior Vice President, Chief Business Services Officer at Bay Federal Credit Union
The Credit Union looks to deepen its commitment to support the growth and success of local businesses.
Capitola, CA – April 24, 2025 – Bay Federal Credit Union is pleased to announce the promotion of Creedence Shaw to Senior Vice President, Chief Business Services Officer. In this elevated role, Mr. Shaw will guide the strategic vision and operational leadership of the Credit Union’s Business Services Department, further advancing Bay Federal’s mission to empower local businesses throughout Santa Cruz, San Benito, and Monterey Counties.
A seasoned financial executive and long-standing advocate for community-focused banking, Mr. Shaw has consistently gone above and beyond in supporting small and mid-sized businesses. Under his leadership, the Business Services team is expanding its reach, delivering tailored lending and deposit solutions to meet the evolving needs of the region’s business community.
With decades of experience in commercial lending, compliance, and risk management, Mr. Shaw brings particular expertise in Commercial Real Estate (CRE), Small Business Administration (SBA), and Commercial & Industrial (C&I) lending. His community impact is well known, particularly during the height of the COVID-19 pandemic, when he led a team that secured over $500 million in Paycheck Protection Program loans for more than 4,500 small businesses.
“Creedence’s promotion was well-earned based on the level of professionalism and commitment he brings to our members and the local business community,” said Carrie Birkhofer, President and CEO of Bay Federal Credit Union. “During his tenure at Bay Federal, he has added significant value to our business program, and we’re excited to see how he’ll continue to shape the future of business banking in our region.”
Outside the office, Mr. Shaw is as adventurous as he is dedicated. An avid runner, cyclist, sailor, and hiker, he’s also an active member of the county’s Search and Rescue team. Whether navigating mountain trails or business strategy, Shaw is known for staying calm under pressure and always finding the path forward.
With Mr. Shaw at the helm, Bay Federal’s Business Services team is set to reach new heights.
About Bay Federal Credit Union
Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 91,000 members and 2,700 local businesses and non-profit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.6 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside its financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.
Contact: Michael Atkinson, AVP Marketing and Development
Bay Federal Credit Union
831.477.8571
matkinson@bayfed.com
Bay Federal Credit Union
831.477.8571
matkinson@bayfed.com
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