Monterey, CA – July 17, 2024 – The Monterey County Vintners & Growers Association (MCVGA) proudly announces the appointment of Helena Welsh as its new Executive Director, effective immediately.

Helena Welsh brings extensive experience in the wine industry, having served as the Executive Director of the Lake County Winery Association for the past six years. Her dedication to promoting sustainable practices and enhancing community engagement aligns perfectly with the mission of MCVGA.

"We are excited have Helena join MCVGA with leveraging her passion and experience in the Wine Industry with sustaining our momentum in promoting our Monterey Wine Region," said Silvano Botta, Board Treasurer of MCVGA and Regional Director, Central Coast Vineyards for Constellation Brands. “Her vison and values align with ours and the future looks bright with Helena stepping into the Executive Director role. She is a team player and knows for us to succeed as region we need to work together as Vintners and Growers.”

Prior to joining MCVGA, Helena has served on several boards including but not all; President of the Rotary Club of Clearlake, President of the Lake County Chamber of Commerce and Board Director for the Lake County Wine Alliance.

In her new role, Helena will focus on enhancing marketing efforts, advocating for legislative support, promoting sustainable viticulture practices and policy by collaborating closely with the board of directors and stakeholders to strengthen the Monterey County wine community.

"I am honored and excited to lead MCVGA during this exciting time for Monterey County's wine industry," said Helena Welsh. "I look forward to working closely with our members, industry partners, and the community to build upon our region's reputation for producing world-class wines. Agriculture is very important to me and I am proud to share Monterey’s history of farming with the world.”

About Monterey County Vintners & Growers Association: The Monterey County Vintners & Growers Association (MCVGA) is dedicated to promoting and supporting the Monterey County wine industry. Through advocacy, education, and collaboration, MCVGA strives to enhance the economic and cultural vitality of the region while ensuring sustainable growth and development.

For media inquiries or further information, please contact: Helena Welsh, Executive Director, Monterey County Vintners & Growers Association Phone: (916) 256-8391 Email: helena@montereywines.org