Paper Tacos® Partners with Vallarta Supermarkets to Bring Cultural Greeting Cards to Their Customers
SALINAS, CALIFORNIA - October 25th, 2023 - Paper Tacos®, the greeting card business that celebrates Mexican
culture through art, is thrilled to announce its partnership with Vallarta Supermarkets. Customers of Vallarta Supermarkets
will have the opportunity to purchase Paper Tacos® greeting
cards in all of their stores, expanding the reach and impact of these culturally rich cards.
Founded by artist Jesus Ruvalcaba, Paper Tacos® was born out of a desire to connect with the
Mexican-American community and fill a void in the market for greeting cards that truly resonate with the
Mexican heritage. Ruvalcaba's upbringing in Castroville, California, along with his artistic journey and
career in graphic design, inspired him to create a collection of cards that authentically represent the
"Vallarta Supermarkets is known for having fresh flowers with beautiful arrangements. We're excited to
partner with Paper Tacos to bring our customers unique, cultural greeting cards that will accompany a
beautiful bouquet for any occasion”, said Paige Venable, Floral Director of Vallarta Supermarkets.
What sets Paper Tacos® apart is its incorporation of traditional Mexican sayings and cultural references.
Phrases like "sana sana colita de rana" (heal, heal little frog) as a “get well” card and other beloved
expressions evoke a sense of nostalgia and pride. Each card is a work of art that captures the essence of
Mexican traditions, appealing to people from all backgrounds who appreciate the richness of diverse
cultures. While Paper Tacos' initial focus is on Mexican traditions, the brand is already expanding its
product offerings to include other Latin American cultures.
Partnering with Vallarta Supermarkets, a renowned destination for celebrating Mexican and Latin
American food, culture, and community, is a perfect fit for Paper Tacos®. With 52 stores across California,
Vallarta Supermarkets shares a commitment to providing exceptional customer experiences and
honoring the vibrant heritage of its customers. By offering Paper Tacos® greeting cards in their stores,
Vallarta Supermarkets aims to enhance the shopping experience and provide a product that reflects the
cultural identity of their diverse customer base.
Jesus Ruvalcaba, the artist behind Paper Tacos®, is grateful for the overwhelming support his cards have
received. Since their launch, sales have steadily grown, and the positive feedback from customers has
been inspiring. The partnership with Vallarta Supermarkets represents a significant milestone in
Ruvalcaba's journey, as he expands the availability of his artwork and brings joy to even more individuals
who connect with his unique product offering.
Through the power of social media, particularly Instagram (@paper_tacos), Paper Tacos® has gained a
devoted following that appreciates the fusion of art and culture found in its greeting cards. Ruvalcaba's
dream of sharing his artwork on a larger scale is becoming a reality, and the partnership with Vallarta
Supermarkets further solidifies the growing influence of Paper Tacos® in the cultural landscape.
Paper Tacos® and Vallarta Supermarkets are excited to embark on this collaboration and invite customers
to explore the vibrant world of cultural greeting cards at all Vallarta Supermarkets locations. To learn
more about Paper Tacos® and its extensive collection of cards, please visit papertacos.com.
About Paper Tacos®
Paper Tacos® is a visionary greeting card business founded by artist Jesus Ruvalcaba. Inspired by his
Mexican-American upbringing, Ruvalcaba creates greeting cards that celebrate the cultural richness and
traditions of the Mexican-American community. Each card is a work of art that incorporates traditional
sayings and references, evoking a sense of nostalgia and connection. Paper Tacos® aims to bridge the gap
in the market for culturally relevant greeting cards and provide a means of celebration and connection
for individuals from all walks of life.
About Vallarta Supermarkets
For more than 35 years, Vallarta Supermarkets has been bringing families together over fresh and
authentic food. Vallarta Supermarkets’ mission is to serve the community with respect and pride,
providing authentic, traditional fresh products for the whole family. Vallarta Supermarkets celebrates the
food, culture, colors, and vibrant energy of Mexico and Latin America. As of 2023, Vallarta Supermarkets
has 53 stores throughout California (Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego,
Santa Barbara, Tulare, Orange, and Fresno counties), and more than 8,000 team members.
Owner / Creative Director 831.917.0829 email@example.com
Media Contact : Jesús Ruvalcaba